Marketing Analytics Tools that are increasing Marketing Return on Investment

Measurement of any Marketing Activity used to be a very difficult over the years where data used to manipulated and presented in front of top management but now time is changing.Organisations are becoming more data centric and take data driven decisions to make in business plans.And, In Most case these has been proven that accurately analyse data helps to make the right decision which ultimately help you to reach your organisational goals.

CEO's or all the top business decision makers have become more tangible and quantifiable across all the metric and dimensions as per their business requirements.As per one of the survey conducted by research company shows that 6 out of 10 professionals are under pressure of upper management to fulfil the requirement of more of data driven activities.

As per my understanding this approach hasn't limited to the big firms only, but it has reached to old and upcoming entrepreneur or to business who were in favour of measurement of activities.Now with help of IT, you could connect all the Marketing Operations and can be recorded with the help of tracking codes. This evolution in technology helps marketers to create effective Marketing plans while leveraging big data.

Tracking of activities results into to the segmented database which contains lots of insight information about business trends. The collected database needs to be analyzed meticulously to find out crucial information to help the business to grow.

Missed Call Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Missed Call Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Missed call has been the most irritating part of ones life but some of Marketing Genius has make use of Missed call to generate leads and it is turning the most cost efficient technique for most of the Marketing oriented organizations. Here, Missed Call has been a CALL OF ACTION of the campaign run by using various platforms like Online Campaigns or Offline campaigns.

Organization promote product by using their different marketing channels, but here they also offer them an option to response quickest than any other method. I said quickest because here, you don’t have fill any form or give your any personal information about yourself (except your telephone number) or any activity which is time consuming to get their desired information. And in return organization they get leads or an authenticated database of the people interested for offered product or services.

There is one loop hole in Missed call Marketing, If you have one number for multiple product then segregation of leads will be difficult so it is always advisable to get different Missed Call number for different product or vertical.

Missed call marketing has linked with software where you can track your leads and follow up and use the database for SMS Marketing. So, Missed call has been the most effective way of marketing tools in todays world. Cost of subscribing Missed call number for a year is nominal in terms of return gets from it.

We have seen few but new innovative techniques of modern days marketing and may be the future of Marketing. 

Whatsapp Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Today, We need to add one more one in our Basic Needs...And it is none another  than "Whatsapp". It is no longer ' wants' but become need for everyone. Initially it has considered to be a simply used for sending text message and sharing the images,video and other multimedia content. But, Nowadays some of the Marketing Genius has utilize whatsapp platform to promote product and services. The true potential of Whatsapp has been judged by Number Social Media Giant Mark Zuckerberg and bought whatsapp for $19 billions.

Whatsapp has basically based on the sharing the message with your friends,family or people in ones circle. These sharing has VIRAL Marketing angle to it wherein the information rolls in the networks of the multiple and spread to the large audience. Marketing people has invented new way to promote their product initially in some group of people and then it has automatically driven by people and spread it all the network via contacts they have on their whatsapp list.

Whatsapp marketing will be the big catalyst for Marketing people to drive up their branding,Leads generation ,revenue and ultimately to their Marketing returns on Investment as Whatsapp has only needs few basic things like A whatsapp supported Handset, a SIM card and Data pack/Internet Connection. Rest you do magic with the few contacts also.

The Experts are working on multiple methods to adapt wahtsapp in the most efficient ways now and working on the loopsholes from it, let hope in the nearing future whatsapp becomes the important tools of the marketing  

SMS Marketing - A catalyst to Increase Marketing Return on Investment (M-ROI)

SMS Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Mobile Marketing-: 

We have seen distinguishing changes in the telecom sector in past few years & with those changes, use of Mobile as in marketing tool has also been shifted from SMS to Whatsapp.

Mobile Marketing Tools -: 

SMS 

Missed Call

WhatsApp 

Lets talk about how SMS marketing works as a Marketing tools.

SMS Marketing -: 

Since i had got an opportunity to work with one of the leading telecom company, i know the importance of bulk SMS revenue to the company and also as useful marketing tool or medium of communication to our vendors/clients.

Telecom company has found out the revenue opportunity lies in the market and convince their clients to utilize their medium to promote products/services/transnational information on SMS, as it has been considered to the most effective way to reach their clients/targeted audience and get their instant feedback.

These ways organisation generate leads for their business and increase their business by increasing their Marketing Returns on Investments.Bulk SMS's were he most cost efficient way to generate leads from the database provided by telecom operator and Cost per conversion were highly effective than any other marketing tools of that times.So, i consider,Bulk SMS's were catalyst to Increase the Marketing Returns on Investment for all organisations.

From Kaun Banega Karopati's SMS Contest to Your banks Transnational Messages, Organisations utilise  SMS as effective tool of Marketing and has generated lots of  business with Most effective M-ROI.

Bulk SMS marketing has became popular and become the most useful tools for SME's and MNC's but due to the raising complaints and non-responsiveness of the people,use Bulk SMS has gone down. TRAI has also stringent their laws to reduce inconvenience of the people who were not been the targeted one.

Nowadays, SMS Marketing transform mostly into transnational SMS's wherein many organisation like banks,eCommerce make use of those 160 characters for Communication with up-selling message.Some of them have improvised the consumer experience with such communication tools and others have utilize it for generating more business.

But the organisations has changed their strategies with the technological advancement. They shifted their focus from Cost to Low cost of marketing. So, Now SMS has been take over partially by some other alternative that we will see in my next Blog...till then Keep Reading and keep Blogging...

Innovative ways to Increase Marketing Returns on Investment

Innovative Ways to Increase Marketing Returns on Investment(M-ROI)

As the technology spreading it arm all over the world with new inventions with constantly improving the existing techniques. This change has brought lots of turbulence in the existing way of running the organisation.
especially marketing has hit big time high.

There were era when Advertising has brought in and make the revolution in Indian FMCG Sector and Gradually into another. This has been used by almost every organisation who believes in reaching peoples mind set and also most of them have been succeeded to create the "BRAND" in their own term.

But in recent times, We have observed a definite change in the organisation of conducting marketing initiatives. Organisations have come with innovative ways to market their product and services nowadays.
We will discuss few of them.

At the very beginning we will start with the

Mobile Marketing-: 

We are all witnessed of telecom boom in India and Victims of lost of fraud happened due to same.when I said "VICTIMS", here i mean most of you must have remembered the bad networks complaints,suddenly loss of balance, surprisingly value added services even after not requesting for it and many others.But lets not talk about that we have to discuss about the marketing happened via Mobile invention.

SMS 

WhatsApp 

Missed Call 

Lets discuss this in detail in my upcoming blogs.

Pick Season to get the Maximum Marketing Return on Investment (M-ROI)

Most of us know that after Monsoon every business start to grab the market or we can it is the pick time where they can earn Maximum return on investment (M-ROI). If you have notice or observed you must have seen floods of offers from every sector coming in post Monsoon and let me tell you one thing, many of us have carried away with it.

The latest case of one of the leading shopping portal has offered tremendous discounts on several range of product and that too with huge margin of difference to kill their competitors in every bit so that they can Maximum return on Investment. They have invested huge into Marketing and Promotion to reach the end user. 

Case Study on Marketing Return on Investment (M-ROI)

When You call City, What are things that strikes first into your mind ? Traffic,Pollution,Population Beggars, Food stalls,Auto Rickshaw,Buses Cabs,Shops,Buildings and the life line of Metro cities "Train". We people are now used to of most of things from the above list, without or absence of which give us the feeling of missing something as in part of our day- to- day lives.

Here in above i said "day-day to live" i.e. means things which we are facing without fail on daily some of the people especially from city like Mumbai consider as "Life". And give life to the Concept of using media in the most appropriate manner to get maximum return on investment. This Concepts are mainly known as ATL (above the line) and BTL (below the line) Marketing and the Mix of the both this strategy is termed as TTL (through the line).The term "Line" has coined for the purpose to measure the spends and earnings of the two different kind of strategies for product promotion.

Today, Marketing Professional has experimented and adapted all kind of medium available,in and around of our surrounding which we can see, touch,feel and interact with them on regular basis. Apart from the TV,Radio and online marketing. you just observed your surround and list the product which you have seen in one day irrespective of your journey. This act of Branding is become the necessity of an organisation to run and survive in this competitive world. Place your "ad" at best location and enjoy the most Brand Recall which ultimately help you to fetch good marketing return on investment i.e. your successful M-ROI.

I still remember one of interview with one of the leading jwellery brand in India with reasonably known and beauty pageant won actress as Brand Ambassador to endorse there Brand. That, Gentleman, The  MD of the Brand had ask certain basic question on the marketing and past work experience which i had shared with him very swiftly. When, he started explaining me about the spend of marketing which i though was huge for Brand like him.After listening to him very clearly. I had asked him question about this marketing Spend that " How do you measure your M-ROI on the activities your doing through various medium". That gentleman has smiled and asked me return question." Have seen our ad on TV, Did you know about our Brand before coming to interview. I replied, "Yes" & also name their Brand Ambassador. He said," That's it. My work is done. if you recall my brand and product you will surely buy one day for your loved one" and that Came true when i bought my wedding ring from same brand. it wasn't intentional but it happened. So, This way he got his M-ROI doing the immeasurable Marketing Spends.

We have lot to talk about but in this session we conclude here.