SMS Marketing - A catalyst to Increase Marketing Return on Investment (M-ROI)

SMS Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Mobile Marketing-: 

We have seen distinguishing changes in the telecom sector in past few years & with those changes, use of Mobile as in marketing tool has also been shifted from SMS to Whatsapp.

Mobile Marketing Tools -: 

SMS 

Missed Call

WhatsApp 

Lets talk about how SMS marketing works as a Marketing tools.

SMS Marketing -: 

Since i had got an opportunity to work with one of the leading telecom company, i know the importance of bulk SMS revenue to the company and also as useful marketing tool or medium of communication to our vendors/clients.

Telecom company has found out the revenue opportunity lies in the market and convince their clients to utilize their medium to promote products/services/transnational information on SMS, as it has been considered to the most effective way to reach their clients/targeted audience and get their instant feedback.

These ways organisation generate leads for their business and increase their business by increasing their Marketing Returns on Investments.Bulk SMS's were he most cost efficient way to generate leads from the database provided by telecom operator and Cost per conversion were highly effective than any other marketing tools of that times.So, i consider,Bulk SMS's were catalyst to Increase the Marketing Returns on Investment for all organisations.

From Kaun Banega Karopati's SMS Contest to Your banks Transnational Messages, Organisations utilise  SMS as effective tool of Marketing and has generated lots of  business with Most effective M-ROI.

Bulk SMS marketing has became popular and become the most useful tools for SME's and MNC's but due to the raising complaints and non-responsiveness of the people,use Bulk SMS has gone down. TRAI has also stringent their laws to reduce inconvenience of the people who were not been the targeted one.

Nowadays, SMS Marketing transform mostly into transnational SMS's wherein many organisation like banks,eCommerce make use of those 160 characters for Communication with up-selling message.Some of them have improvised the consumer experience with such communication tools and others have utilize it for generating more business.

But the organisations has changed their strategies with the technological advancement. They shifted their focus from Cost to Low cost of marketing. So, Now SMS has been take over partially by some other alternative that we will see in my next Blog...till then Keep Reading and keep Blogging...