Missed Call Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Missed Call Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Missed call has been the most irritating part of ones life but some of Marketing Genius has make use of Missed call to generate leads and it is turning the most cost efficient technique for most of the Marketing oriented organizations. Here, Missed Call has been a CALL OF ACTION of the campaign run by using various platforms like Online Campaigns or Offline campaigns.

Organization promote product by using their different marketing channels, but here they also offer them an option to response quickest than any other method. I said quickest because here, you don’t have fill any form or give your any personal information about yourself (except your telephone number) or any activity which is time consuming to get their desired information. And in return organization they get leads or an authenticated database of the people interested for offered product or services.

There is one loop hole in Missed call Marketing, If you have one number for multiple product then segregation of leads will be difficult so it is always advisable to get different Missed Call number for different product or vertical.

Missed call marketing has linked with software where you can track your leads and follow up and use the database for SMS Marketing. So, Missed call has been the most effective way of marketing tools in todays world. Cost of subscribing Missed call number for a year is nominal in terms of return gets from it.

We have seen few but new innovative techniques of modern days marketing and may be the future of Marketing. 

Whatsapp Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Today, We need to add one more one in our Basic Needs...And it is none another  than "Whatsapp". It is no longer ' wants' but become need for everyone. Initially it has considered to be a simply used for sending text message and sharing the images,video and other multimedia content. But, Nowadays some of the Marketing Genius has utilize whatsapp platform to promote product and services. The true potential of Whatsapp has been judged by Number Social Media Giant Mark Zuckerberg and bought whatsapp for $19 billions.

Whatsapp has basically based on the sharing the message with your friends,family or people in ones circle. These sharing has VIRAL Marketing angle to it wherein the information rolls in the networks of the multiple and spread to the large audience. Marketing people has invented new way to promote their product initially in some group of people and then it has automatically driven by people and spread it all the network via contacts they have on their whatsapp list.

Whatsapp marketing will be the big catalyst for Marketing people to drive up their branding,Leads generation ,revenue and ultimately to their Marketing returns on Investment as Whatsapp has only needs few basic things like A whatsapp supported Handset, a SIM card and Data pack/Internet Connection. Rest you do magic with the few contacts also.

The Experts are working on multiple methods to adapt wahtsapp in the most efficient ways now and working on the loopsholes from it, let hope in the nearing future whatsapp becomes the important tools of the marketing  

SMS Marketing - A catalyst to Increase Marketing Return on Investment (M-ROI)

SMS Marketing - A Catalyst to Increase Marketing Return on Investment (M-ROI)

Mobile Marketing-: 

We have seen distinguishing changes in the telecom sector in past few years & with those changes, use of Mobile as in marketing tool has also been shifted from SMS to Whatsapp.

Mobile Marketing Tools -: 

SMS 

Missed Call

WhatsApp 

Lets talk about how SMS marketing works as a Marketing tools.

SMS Marketing -: 

Since i had got an opportunity to work with one of the leading telecom company, i know the importance of bulk SMS revenue to the company and also as useful marketing tool or medium of communication to our vendors/clients.

Telecom company has found out the revenue opportunity lies in the market and convince their clients to utilize their medium to promote products/services/transnational information on SMS, as it has been considered to the most effective way to reach their clients/targeted audience and get their instant feedback.

These ways organisation generate leads for their business and increase their business by increasing their Marketing Returns on Investments.Bulk SMS's were he most cost efficient way to generate leads from the database provided by telecom operator and Cost per conversion were highly effective than any other marketing tools of that times.So, i consider,Bulk SMS's were catalyst to Increase the Marketing Returns on Investment for all organisations.

From Kaun Banega Karopati's SMS Contest to Your banks Transnational Messages, Organisations utilise  SMS as effective tool of Marketing and has generated lots of  business with Most effective M-ROI.

Bulk SMS marketing has became popular and become the most useful tools for SME's and MNC's but due to the raising complaints and non-responsiveness of the people,use Bulk SMS has gone down. TRAI has also stringent their laws to reduce inconvenience of the people who were not been the targeted one.

Nowadays, SMS Marketing transform mostly into transnational SMS's wherein many organisation like banks,eCommerce make use of those 160 characters for Communication with up-selling message.Some of them have improvised the consumer experience with such communication tools and others have utilize it for generating more business.

But the organisations has changed their strategies with the technological advancement. They shifted their focus from Cost to Low cost of marketing. So, Now SMS has been take over partially by some other alternative that we will see in my next Blog...till then Keep Reading and keep Blogging...